Normani SLAYS in Early-2000s-Inspired 'Motivation' Video
If you didn't know, now you know. Normani has been tryingto find her niche as a solo artist in the industry, and it seems she just did because the former Fifth Harmony member is coming for all of our wigs with her new video "Motivation"!
In the clip, we see Normani as a child anxiously and excitedly watching BET’s 106 & Park, as many of us did in the early 2000s. She imagines her video beignont eh countdown show, and we are transported back to an early-2000s-like video, as we see Normani channeling Beyonce in in her "Crazy In Love" video. The early-2000s them continues in an urban setting and takes on the aesthetic of the Ja Rule/JLo "I'm Real" (Remix) video as Normani imparts some seriously intricate, energetic chroeography, lighting up the screen. At one point, she bounces a basketbal off her butt (which knocks down a nearby bystander) before going into a series of backflips.
And what's more 2000s than a rain scene? That's here, too, as a drenched Normani imparts more intricate choreo (in heels, mind you) in the scene flanked with sexy slow-mo shots.
“I’m a break you off, let me be your motivation/To stay and give it tonight,” she sings over the buoyant, horn-tipped melody. “And, baby, turn around, let me give you innovation," she sings on the Ariana Grande-cowritten song.
“Motivation” is the singer’s first new song since her Sam Smith duet “Dancing With a Stranger."
“I recorded this song a while back,” Normani told Rolling Stone during Lollapalooza weekend. “And it’s crazy because, I’ll be on Twitter, and [fans] will be like, ‘Sis, where’s the new music? Where’s the new music? I’m like, ‘Guys, it’s coming. I promise it’s coming.’ I shot the video probably a month ago. It’s going to be worth the wait…It’s an upbeat [song]. It’s a feel good record. I think that everybody will really love it. It was the first opportunity that I had to have fun.”