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Luh Kel - Real

Image: Luh Kel - Real

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Today, R&B artist Luh Kel released a playful kaleidoscopic visual for his newest video "Real." A heartfelt track about the frustration when trying to define a relationship, "Real" - which features production from Grammy award-winning producer Scott Storch - is the third single from Luh Kel's upcoming project, L.O.V.E., slated to release Friday, October 23.

Directed by Millicent Hailes, "Real" showcases dynamic visuals and sensual details between Kel and his leading lady. Kel lays out his case to his lover, inquiring whether she's ready to commit to their relationship or if he's wasting his time. The song pairs perfectly with the visuals as he highlights the finer things he has to offer aside from his love, including iced out wrists and designer clothing.

"I think a lot of people can relate to that in between of being so in love with a person and not knowing if they're as invested as you as you are in them. It's something I've had some first-hand experience with," Kel said. "Working on 'Real' with someone like Scott Storch was pretty unreal. I worked with him while I was in LA and had a lot of fun with it – both recording the song and shooting the video."

"Real" marks the third visual off L.O.V.E. this year. The first video, "Want You" featuring Queen Naija, was one of the top trending videos on YouTube almost immediately upon release and has racked up over 4 million views and streams since. His latest drop, "All In You," featured a playful Bachelor-theme, completed with a traditional rose ceremony.



At only 18 years old, St. Louis native Luh Kel has earned himself the title of frontrunner in a pool of rising R&B talent. Grinding steadily since his early teens, Luh Kel burst onto the scene last year with "Wrong" - the Jonnyshipes-produced single, his first, found its way onto the Billboard Hot R&B / Hip-Hop Songs chart almost immediately after its release, was certified Platinum by RIAA and was accompanied by a viral TikTok dance challenge. His next two tracks - "BRB" and "Pull Up," another Johnnyshipes-produced song - followed similar success, with both singles certified Gold by RIAA.


2019's mixtape Mixed Emotions continued to draw new listeners, with tracks like "Movie (feat. PnB Rock" and "Wrong Remix (feat. Lil Tjay)" earning millions of streams on all platforms. The mixtape led to an opening slot on tour with Polo G, as well as a feature on Quando Rondo's "Dripped Out." His music has earned him praise from the likes of Billboard, FADER and The New York Times, who called him "promising and disarming."