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Jai Waetford - Friends

Image: Jai Waetford - Friends

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Australian recording artist and social media sensation Jai Waetford releases the music video for his latest single "Friends" that is available now across all digital service providers worldwide via Sony Music Australia. "Friends" is co-written by Jai with James Angus (Carmouflage Rose, Tigerilla, Tkay Maidza) who also produced the record. The video was directed by Chester Buchanan and produced by Erin Moy and Tim Burnett. 

"I was so excited to shoot the Friends video, and see our creative vision come to life," says Jai. "When I got to set, it was exactly how I had imagined it to be, and it was so cool to see everything come together. The colors and themes throughout the video are the perfect accompaniment for the track, and I can't wait for everyone to see it."

Not satisfied with simply staying within the realm of music and television, Jai Waetford, the digital savvy 19-year-old recording artist hailing from Australia, has been building his ever-growing online empire that now encompasses more than 880K YouTube, 655K Facebook, 510K Instagram, and 200K Twitter followers. Jai rose to fame at the age of 14 when he finished third on the fifth season of The X Factor Australia. He currently boasts over 443,000 monthly listeners on Spotify alone. Jai Waetford is poised for a breakout year as "Friends" marks his first official single to be released in 2018.