Amazon Music For Artists App Debuts Beta Version

AMAZON MUSIC has developed a new app for iOS and ANDROID, AMAZON MUSIC FOR ARTISTS, now in beta, that will offer new transparency. It's been created for the purpose of helping artists “better understand their business on AMAZON MUSIC,” according to MUSICBUSINESSWORLDWIDE.COM.

The new app "serves up information regarding artist streaming performance on AMAZON MUSIC’s various tiers, as well as insights into each act’s fanbase." According to AMAZON, its features include:

New success metrics, including the DAILY VOICE INDEX, which illustrates how an artist’s music is performing on AMAZON MUSIC with ALEXA – including insights into voice requests by artist, album, song, and lyric.
Near-real-time streaming data provides artists with the latest streaming data across their entire catalog, while a fan insights tab, which provides a breakdown of an artist’s most engaged listeners – Fans and Superfans. Data can be tracked by date as well. CD BABY is a verification launch partner with AMAZON MUSIC FOR ARTISTS, meaning any artist who is distributed through CD BABY can get expedited access to join.

The launch of AMAZON MUSIC FOR ARTISTS ties into a companion website (artists.amazonmusic.com) where artists and their teams can learn more about the app, as well as opportunity areas, best practices, additional resources, and more.

As of JANUARY, AMAZON MUSIC confirmed over 55 million global ‘customers’ were now using the firm’s various tiers; this number included an estimated subscriber count of approximately 50 million, up 16 million year-on-year.

Apple, UMG Have Competing Apps

In AUGUST of 2019, APPLE MUSIC launched APPLE MUSIC FOR ARTISTS, and was designed to rival SPOTIFY’s analytics tools. And last NOVEMBER , UNIVERSAL MUSIC GROUP debuted its own data/insights app, Universal Music Artists (UMA) which offers personalized, global data insights from SPOTIFY, APPLE MUSIC, AMAZON and YOUTUBE. Later this year, streaming data from DEEZER will be added.